Nike Intelligent Layering Concept
Nike was looking for a new way to inform their Athletes* about the way their products work together in unison to perform better. As a concept, we pitched Intelligent Layering, a recommendation engine that would serve up a complete outfit for you to perform based on your location and weather.
I created the logo and a suite of weather and product benefit icons for the app. The Nike Intellegent Layering logo uses a diamond shape for each of the stacked layers. Then using that diamond shape, I was able to create the product benefit icons by adding an icon or twisting the shape to show each of the individual layer benefits.