Starbucks Asia Pacific Winter Promo

I concepted and created the Teavana Winter '19 campaign for Starbucks Asia Pacific market. The drinks incorporated infused flavers into the tea lattes that were not visible to the eye. My concept was to have a bright geometric background that used colored acrylic to obscure the flavor cues and glassware, hinting at the flavors hidden within the drinks.

This extended to windows, cups, and bags, creating a complete Teavana take over Starbucks' Asia Pacific stores. These executions used a graphic interpretation of the colored acrylic panels to create a vibrant pattern.